Privacy Policy

This Privacy Policy was posted on June 7, 2018, and is effective for new and existing users of One Billion Steps (OBS).

Other Important Notes about this policy:

One Billion Steps Privacy Policy

Effective: June 7, 2018


At One Billion Steps, our mission is to make consumers and end-users better by enabling their ability to achieve their goals through our fitness-enhancing application. That mission extends to our online community as well through our website, application and social media accounts (which we collectively refer to in this Privacy Policy as the “Services”). Our Privacy Policy describes how we collect and process your Personal Data through our website and application (e.g., including, but not limited to,,,,, and (“Websites”), corresponding Mobile Apps, and at events. We encourage you to read this Privacy Policy as well as our Terms and Conditions of Use (referred to throughout as our “Terms”).


Note to Residents of the European Union: Our Services are expressly meant for United States residents; therefore, we do not warrant any compliance with the European General Data Protection Regulation (GDPR).

Who We Are

We are Global Entertainment and Media LLC (referred to herein as “GEM,” “we,” “us,” or “our”). We provide marketing and technology-based services, in this case including the use of third-party technology providers like Under Armour, MapMyFitness, MyFitnessPal and more.

Information About Your Personal Data

This Privacy Policy relates to data about you, your devices, and your interaction with our Services.

“Personal Data” is information that can be used to identify you, directly or indirectly, alone or together with other information. This includes things such as your full name, email address, phone number, precise location, device IDs, certain cookie and network identifiers, and “Fitness and Wellness Data.”

GEM only has access to the same information that underlying third-party technology companies collect—in this case, that Under Armour collects, uses, discloses and processes. Unless otherwise stated here, the Personal Data that GEM collects and uses has the same Privacy Policy as Under Armour has, which can be viewed here:

How We Collect and Use Personal Data

We collect your Personal Data in a number of ways and for various purposes, including:

  1. When you register for an account or interact with our Services.
  2. When you input Fitness and Wellness Data within our Services or use our Services that collect or infer such data from mobile device sensors.
  3. When you use or interact with a wearable or other connected device.
  4. When you give us permission to collect Location Data.
  5. When you communicate with us or sign up for promotional materials.
  6. When you participate in special activities, offers, or programs.
  7. When you engage with our online communities or advertising.
  8. When you access third party products and services.
  9. When you connect with us through social media.
  10. When we collect data from third parties or publicly-available sources.
  11. When we leverage and/or collect cookies, device IDs, Location, data from the environment, and other tracking technologies.
  12. When we aggregate or centralize data.
  13. When you take fitness tests or assessments; share content or achievements; or invite friends.
  14. When we provide you geographically relevant Services, offers, or advertising.
  15. When we comply with Legal Requirements or Obligations, Law Enforcement, and for Public Safety Purposes

How We Disclose Personal Data

By signing up for OBS, you expressly agree that we may disclose and/or use your Personal Data for the purposes as described in the prior section of this Privacy Policy and in the following ways:

  1. To Affiliates and Partners
  2. To Service Providers and Vendors
  3. To Social Network Providers
  4. For Advertising and Marketing
  5. For Certain Analytics and Improvement
  6. For Interest-Based Advertising
  7. For Legal Compliance, Law Enforcement, and Public Safety Purposes
  8. In the event of an actual or contemplated sale

Default Sharing Settings and Changing Your Sharing Preferences

Any settings that you select are managed and controlled by Under Armour’s Privacy Policy.

Interest-Based Advertising

Interest-based advertising is advertising that is targeted to you based on your web browsing and app usage over time and across websites or apps. Our advertising practices also include the creation and use of “audience segments.” You have the option to opt-out of receiving interest-based ads by clicking “unsubscribe” on any email you receive from OBS. Depending on where you access our website from, you may also be asked to consent to our use of cookies, including advertising cookies. By registering for OBS, you expressly agree to receive advertisements and solicitations through email by any Partner, Vendor, or other Authorized User (as defined in the sole discretion of GEM).

Managing Preferences and Withdrawing Consent

You may at any time withdraw your consent with future effect and without affecting the lawfulness of processing of your Personal Data based on the consent you provided before you withdrew it, and exercise other controls regarding website and online data collection, interest-based advertising, your communication settings, and app preferences. Depending on the Service, collection and use of Personal Data may be required for the Services to work.

We provide you several ways to manage your preferences through the Under Armour app, all of which are controlled by Under Armour’s Privacy Policy, with the exception of opting out of emails that OBS sends you.

Transfers of Your Personal Data to Other Countries

The Personal Data GEM processes, and all associated Services and systems, including registration, is housed on servers in the United States. If you are located outside of the United States, please be aware that Personal Data we collect will be processed and stored in the United States (the data protection and privacy laws in the United States may offer a lower level of protections than in your country/region).

By using our Services and submitting your Personal Data, you agree to the transfer, storage, and/or processing of your Personal Data in the United States. Where and as required, we will seek your explicit consent as outlined in this Privacy Policy.

Data Retention

We will retain your Personal Data for as long as you maintain an account or as otherwise necessary to provide you the Services. We will also retain your Personal Data as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Where we no longer need to process your Personal Data for the purposes set out in this Privacy Policy, we will delete your Personal Data from our systems.

Where permissible, we will also delete your Personal Data upon your request by replying to any email from OBS.


We implement appropriate technical and organizational safeguards to protect against unauthorized or unlawful processing of Personal Data and against accidental or unlawful destruction, loss, alteration, unauthorized disclosure of, or access to Personal Data. Please be advised, however, that we cannot fully eliminate security risks associated with the storage and transmission of Personal Data.

Links to Other Websites. Please note that this Privacy Policy does not apply to the practices of companies that we do not own or control or to people that we do not employ or manage, including Under Armour itself as the sole controller of the application. Our Services may provide a link or otherwise provide access to Third Party Sites. We provide these links merely for your convenience. We have no control over, do not review, and are not responsible for Third Party Sites, their content, or any goods or services available through the Third Party Sites, including but not limited to properties managed by Under Armour. Our Privacy Policy does not apply to Third Party Sites, and any data you provide to Third Party Sites, you provide at your own risk. We encourage you to review the privacy policies of any Third Party Sites with that you interact with.


We do not knowingly collect Personal Data online from children under 18 (note that the minimum age may vary based on country/region, and on local law). If you become aware that a child has provided us with Personal Data without parental consent, please contact us by replying to any email received by OBS. If we become aware that a child under 18 has provided us with Personal Data without parental consent, we will take steps to remove the data and cancel the child’s account.

How to Contact Us

If you have any questions, comments, or concerns about how we handle your Personal Data, then you may contact us by emailing or by writing:

Global Entertainment and Media LLC.
Attention: Legal Department
85 Willow St
New Haven, CT 06511